1. BOTTOM BAND FIT. A lot of women equate comfortable with loose. In this case, a loose bottom band means chafing, and that my friend, is extremely uncomfortable. Your BFE can ensure you get a tight measurement. You should be able to breathe, but it should be noticeably snug. (Squeeze two fingers under your dog’s collar? Yes. Your sports bra band? No.)
2. FILL, NOT SPILL. So now that you are wearing a tighter band, you most likely need a larger cup. Cup sizes are not constant—they get bigger or smaller depending on band size. Your BFE will make sure you get the right band/cup combo in your sports bra. That armpit fat? Not fat at all! That belongs in the cup. It’s like magic. The more you know.
3. BRAS FOR YOUR BODY. Just like jeans, sports bras come in different cuts that flatter and support different body shapes. Your BFE will be able to help you hone in on the features that make you feel like a million bucks. Want to dim headlights? She’s got you covered. Need an underwire? She’ll connect you. Prefer some feminine shaping? She’ll hook you up!